There are different ways of marketing your brand in an effective manner. Using social media platforms is one of them. However, if you decide to use this tool, you will have to exercise a lot of commitment, patience and dedicate a lot of time into the marketing process. This is true for both marketing amateurs and the more seasoned marketing professional.
The following are useful brand marketing tips from experts. The first thing that you need to do is interact across the pages of the social media platform that you have decided to use. Ensure that you fully participate in the pages of other companies and individuals. If you can manage to help people out of their problems, answer their questions and fully interact with them, you will definitely encourage them to check out what you have from time to time.
However, it is not right for you to promote or advertise your brand on the pages because it might discourage your visitors. Give your fans and visitors a platform whereby you could have them on your own website through an appropriate landing page. You may want to take advantage of email marketing by learning appropriate tricks and by using the right set of tools such as the convertkit which would simplify the process for you.